Tuesday, March 22, 2011

Michael Vick: Humanitarian?

Ok, for my final (class) post, let's see if we can drum up a little discussion around a particularly controversial athlete; one who we've discussed from a public relations standpoint on multiple occasions.

Michael Vick.

Sunday, March 20, 2011

Inspire. Empower. Commit.

Most professional athletes have done humanitarian work at some stage in their career. Their efforts have been largely successful, but it's important to remember that this is just the work of one person, who already lives a busy life. There is a limit to the extent of a single athlete's humanitarian abilities.

But what if you combine some of the greatest sports personalities in the world to form a solitary not-for-profit organization? How much more effective can the efforts of a group be over the work of an individual? As is often the case, there is strength in numbers, which is why Athletes for Hope has been so successful. Andre Agassi emphasizes this point in the video below.

Monday, March 7, 2011

Because being the most famous hockey dad wasn't enough...

When one hears the last name 'Gretzky,' they obviously most frequently associate it with The Great One, Wayne, arguably the greatest player in the history of the game. And while Wayne Gretzky has undoubtedly done his fair share of humanitarian goodwill, his father Walter, has, in this case, surpassed the accomplishments of his famous son.